A luxury residential tower will be built in Dubai by Binghatti and Merc-Benz

A luxury residential tower will be built in Dubai by Binghatti and Merc-Benz


Binghatti Properties, a prominent real estate company based in the UAE, has partnered with the renowned luxury automotive brand Mercedes-Benz to bring forth an exquisite residential tower known as Mercedes-Benz Places | Binghatti. This luxury tower is set to grace the vibrant landscape of Downtown Dubai, offering a truly exceptional living experience.

Binghatti Properties stated in announcing the groundbreaking project that the 65-story building, which rises to a magnificent height of 341 meters, is an architectural marvel that completely changes the Downtown skyline.

Located in the heart of Downtown Dubai, the new real estate icon will have uninterrupted views of the Burj Khalifa and be surrounded by some of the most famous buildings in the city, including the Dubai Mall.

Driven by a shared passion for iconic design and innovation, this partnership, according to a senior official, sets new standards in luxury design and living by fusing the worlds of real estate and automotive excellence.

“We are profoundly excited to be working alongside Mercedes-Benz – a truly iconic name – to develop the first Mercedes-Benz branded luxury residence in the world. This is not merely a real-estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living,” said its CEO Muhammad BinGhatti.

Binghatti and Mercedes-Benz have been working out the details of this project for over a year. During this time, the main objective has been to create a customer-centered strategy that gives prospective residents’ needs top priority.

Mercedes-Benz’s Sensual Purity design philosophy, which creates classic and exquisite spaces within a serene, pure oasis, served as the inspiration for the project’s architecture. Mercedes-Benz Places Dubai aims to improve the comfort and convenience of contemporary living spaces by fusing smart home technologies with intelligent mobility solutions.

Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales, said: “With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments. With their many years of experience in real estate development, Binghatti is the ideal partner for us.”

Mercedes-Benz Places in Dubai, the first real estate venture endorsed by Mercedes-Benz and Binghatti for the automotive brand, has come to represent excellence, creativity, and a classic presence of luxurious living.

“Our aim with our first branded, real estate residential tower is to create new, desirable grounds that inherit our brand’s DNA and give our customers a place to arrive, unwind, and come home to,” he added.

The partnership will officially begin on January 24 with a launch event in Dubai that will provide additional project details.

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