Binghatti and Mercedes-Benz have launched a luxury branded residence in Dubai
A new luxury branded residence project at the Meydan Hotel in Dubai has been announced by Mercedes-Benz and Binghatti Properties.
The Mercedes-Benz Places | Binghatti project will include a 65-story residential tower and is expected to start construction in Dubai later this year.
With its iconic 341-meter height, this tower will offer residents a comprehensive, connected, and appealing luxury living experience by combining the emotion, intelligence, and design DNA that mark the Mercedes-Benz brand.
Inside Mercedes-Benz Places | Binghatti: All you need to know
“By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects,” Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, Marketing and Sales said.
The residences will feature mixed-use amenities in addition to restaurants, lounges, sports and wellness areas, non-automotive retail, exhibition spaces, and parking.
Additionally, Mercedes-Benz Places will offer state-of-the-art transportation choices like automated valet parking, smart mobility apps, bike and scooter sharing, ride-hailing, and chauffeur services.
“Our aim is to create an unmatched experience of living for residents and guests from all over the world. Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity,” Muhammad BinGhatti, CEO of Binghatti Properties said.
The tower’s unusual elliptical exterior was inspired by the sweeping lines of modern Mercedes-Benz vehicles, creating a strong architectural impact.
“We have taken our unique design philosophy of Sensual Purity beyond automotive and shaped an iconic landmark. It looks very different, unique, and futuristic and it will be associated with the design, technology, and luxury appeal that are trademarks of every Mercedes-Benz,” Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG said.
Mercedes-Benz Places | Binghatti is a collection of 150 residences that have been carefully planned to improve the brand experience.
The lamella structure with its dynamic lines, the core with its horizontal balcony structuring, and the closed southern façade with its visually arresting cladding for energy efficiency and shading are the three main elements of the tower’s design.